Chief & Co for Restaurants & Hospitality

01 — The cost of the status quo

Right now, business is walking out the door. Quietly.

Every missed call was a booking. Every slow reply was a customer. None of it lands on the P&L — which is exactly why no one fixes it.

32%

of calls in the 7–9pm rush go unanswered — the exact hour tables get booked.

QSR Magazine

£23k

lost by the average venue every year to missed calls alone.

Loman AI

1 in 5

booked covers never show. A confirm-and-remind wins most of them back.

Zonal

98%

of WhatsApp messages get read — most within five minutes.

Infobip, 2025–26

02 — Watch it work

A guest texts. Chief's already replied.

This is your front of house — on WhatsApp, day or night. It answers in seconds, in your brand's voice. Your team, quietly copied in. One tap, and a person takes over.

▶ Watch a booking won, start to finish →

Chief · Concierge

online

Good evening — this is the concierge. How can I help?19:42

Running 20 mins late for our 8pm. Can you still hold the table?19:43

Of course — held for 8:20. Anything you'd like waiting when you arrive?19:43

Go on — a bottle of rosé, chilled.19:44

Done. On ice at your table. And the dress code is smart elegant — we look forward to having you.19:44

Front desk notified · handover available

▸ Replay the conversation

03 — What it handles

From the first call to last orders.

Every message a restaurant actually gets — answered properly, in your voice, whether you’re on the pass or fast asleep.

The 20-minutes-late table

“Running late for our 8pm — can you still hold it?”

“Held to 8:20, and I’ve put a bottle of rosé on ice at your table.”

Table protected, upsell logged, front desk pinged — nobody stepped off the floor.

The allergy question, at 11pm

“Is the tagliatelle safe for a nut allergy?”

“It is — prepared separately. The pesto and the financier dessert aren’t; I’ll flag the table for the kitchen.”

Answered from your own menu and allergen notes — never guessed, always escalated when unsure.

The private-dining enquiry

“Do you do the whole back room for 14 on the 20th?”

“We do — here’s the set menu and the £500 deposit link. Shall I pencil you in?”

Deposit taken, calendar held, a quote in the guest’s hands before a manager was even free.

The no-show, recovered

(Table of four never arrived at 7:30.)

“Sorry we missed you tonight — the £10pp hold has been applied. Shall I rebook you?”

Fee applied without the awkward call, and the 7:30 offered to the waitlist within the minute.

The “are you open?” flood

“Open on the bank holiday? Parking? Dog-friendly?”

“Open 12–10, car park round the back, and dogs are welcome in the bar. See you then.”

The hundred small questions that eat a host’s shift — cleared in seconds, on every channel.

The quiet regular

(A fortnightly couple hasn’t booked in nine weeks.)

“We’ve missed you — kept your usual Thursday 8pm if you’d like it back?”

Chief spots who’s drifted and wins them back, quietly, before you’d ever notice they’d gone.

04 — Everything it does

One hire. A hundred jobs.

Not a booking widget with a few tricks. This is the full front-of-house and back-office workload a restaurant carries — handled in your voice, around the clock.

The front door

Answers every call, WhatsApp, DM and email in seconds
Takes and changes bookings 24/7
Holds and moves tables on the fly
Answers hours, parking, dress code, dog policy
Texts back every missed call and voicemail

The book

Fills cancellations from the waitlist in minutes
Confirms and reminds to cut no-shows
Protects prime tables and turn times
Handles large-party & private-dining enquiries
Syncs with SevenRooms, ResDiary, OpenTable or your own book

Guests & regulars

Remembers preferences, allergies and usual tables
Spots lapsed regulars and wins them back
Sends birthday & anniversary invitations
Asks for reviews, routes unhappy ones to you
Flags VIPs the moment they book

The money

Takes deposits on big bookings & private rooms
Applies no-show & late-cancellation fees
Upsells wine, add-ons and set menus
Sells and redeems gift vouchers
Captures pre-orders before the table arrives

Filling seats

Turns a quiet midweek into a promoted offer
Re-engages past guests who haven't booked
Pushes tonight's special to the right guests
Grows the WhatsApp & mailing list
Turns five-star reviews into content

Behind the pass

Briefs the kitchen on allergies & large tables
Sends you a nightly summary of the day
Flags anything it wasn't sure about
Keeps guest data clean and in one place
Reports the revenue it brought in

And the moment a request needs a human, it hands straight to your team — the guest never sees the seam.

05 — Meet the team it brings

Not a chatbot. A workforce — led by your own Chief of Staff.

One hire. It arrives trained on your prices, your policies, your voice. It never clocks off.

Your Chief of Staff

One mind over the whole business — every booking, every balance, every message, held at once. Sharper every day.

Give it a name and a voice — Lily for a padel club, or whatever suits your restaurant or clinic.

Front of house

Never miss a table

Picks up the 7pm rush, the DM at midnight, the email no one saw. Answers in seconds, in your restaurant's voice — a hundred at once.

The book

Fill every cover

Watches the diary and works the gaps — offers the 6pm to the waitlist, turns a cancelled four-top into two walk-ins, protects the tables that pay.

iii

Retention

Bring the regulars back

Knows who used to come every fortnight and hasn't in two months — and sends the quiet “we saved you a table” that brings them back.

Accounts

Deposits & no-shows, handled

Takes the card for the big booking, holds the deposit on the private room, applies the no-show fee — so you never have that awkward conversation.

Marketing

Tables from a quiet Tuesday

Turns a slow midweek into a promoted offer, a five-star review into a post, tonight’s special into tomorrow’s bookings.

The ledger

Proof it paid for itself

Every pound it earns, attributed. "It pays for itself" becomes a number you watch.

06 — Why a team can't compete

A team is split across people. It is one mind.

A human team

Twelve people. Twelve inboxes. Shifts, sick days, handovers — and knowledge that walks out the door the day they do.

Chief & Co

One mind holding every member, booking, balance and conversation at once. Never off. Never forgets. Sharper every day.

Nothing falls through the cracks — because there are no cracks.

07 — You're always in charge

Chief works exactly as much as you let it.

By command

You ask. It does it.

On approval

It proposes. Nothing goes out until you say yes.

Full autopilot

It runs inside your rules, and tells you what it did.

A person is only ever a moment away.It hands over the instant a conversation needs one — the customer never sees the seam.

Your brand. Your data. Your asset.It works on top of the system you already run — not a marketplace you rent.

08 — It keeps the receipts

Every pound it brings in, attributed.

Most software asks you to take the value on trust. Chief logs what it actually earned you — booking by booking, night by night.

After-hours bookings

£0

No-shows recovered

£0

Regulars won back

£0

Illustrative figures, one venue over a month. Real numbers vary — but the ledger is live, and the receipts are yours.

Your maître d' —who never leaves the phone.