Bespoke automation for any business
Chief & Co designs and builds bespoke AI operators — automated to run the parts of your business you'd otherwise hire a team for. Wired into your phone, WhatsApp, email, bookings and systems, in your voice, and run for you. You lead. Chief handles the rest, 24/7.
One conversation with Chief. A proper brief and a bespoke proposal back. No forms, no commitment.
Bespoke, not off-the-shelf
Every business runs differently. So we don't hand you software to configure. We sit down, learn how yours actually works, and build you a Chief — a custom operator wired into your tools, trained on your data, speaking in your voice. Anything you'd hire people to do, we automate and run for you.
A bespoke AI team built for your trade — answering, booking, selling, following up across every channel you use.
Your CRM, calendar, booking system, payments and inbox wired together and run on autopilot.
The digital product your business needs — designed, built, shipped live, and maintained.
If a person or a team could do it, Chief can be built to do it. Tell us the problem — we scope the build.
Case study · Padel
Meet Lily — a bespoke operator we built for padel clubs. She answers every member across WhatsApp, SMS, phone and email in the club's own voice, fills quiet courts, chases balances and wins back lapsed members. Live, in production, running clubs today.
One operator, every channel. Bespoke-built on PerCorner, tuned to each club's courts, prices and voice — logging every call, message and pound.
The Chief OS
Your bespoke build plugs into a full team of specialists — always on, working as one. This is what keeps running long after go-live.
Every call, message and enquiry answered in seconds — phone, WhatsApp, SMS, email — in your voice, and escalated to your team the moment it matters.
Fills quiet slots, wins back lapsed customers, and chases balances due — autonomously, on your ledger, so the diary and the cashflow actually move.
SEO, paid social, Google Ads, email and content — strategy through to scheduled posts and live campaigns. Acquisition to retention.
Identity, logos, visual direction, photography, video and social templates — researched, produced and kept on-brand in your locked Brand Library.
Websites, booking systems, client portals and apps — spec'd, built, tested and shipped live. Full platforms in days when the brief is solid.
Workflows, automations, reporting dashboards, invoicing and cashflow — the back office, running itself.
The system, running
Set it up once and Chief runs on its own — routing each job to the right specialist, executing autonomously, and reporting back to you in Slack, WhatsApp or your own dashboard. Nothing to kick off. Reply when you want, or ask it for something new.
It reports to you
Every result lands where you already work — Slack, WhatsApp or your own dashboard. You don't run it; you stay in control. Jump in any time to approve, redirect, or ask for something new — in plain English.
Why Chief
| Capability | AI chatbot | Receptionist | Freelancers | Agency | Chief |
|---|---|---|---|---|---|
| Answers every channel, 24/7 | Partial | 9–5 | – | – | ✓ |
| Trained on your business & voice | – | ✓ | Partial | Partial | ✓ |
| Wins back & chases revenue | – | – | Partial | ✓ | ✓ |
| Builds & ships live products | – | – | ✓ | ✓ | ✓ |
| Full creative & marketing | – | – | Partial | ✓ | ✓ |
| Ops, finance & reporting | – | Partial | – | Partial | ✓ |
| Logs every call, message & £ | – | – | – | – | ✓ |
| One team, one price | – | – | – | – | ✓ |
Pricing
Chief does the work of a team — reception, retention, marketing, ops — at a fraction of the headcount. You don't buy software and you don't own the code. Chief is built for you, and run for you.
A bespoke build — your knowledge, numbers, brand voice and channels loaded and tuned, your phone ported, tested end-to-end before go-live. From £2,499.
A flat monthly fee for the operator, the running, and a monthly usage balance included. Predictable. Cancel anytime.
Metered service — calls, messages, email, AI work — drawn from your balance first, then simple pay-as-you-go. You only ever see the billed rate.
How usage works: every plan includes a monthly balance that covers your calls, messages and email. Go beyond it and you're billed at a simple pay-as-you-go rate — nothing hidden, top up any time. Bespoke and multi-site builds are scoped directly. Bigger operations pay for the scale they put through Chief — priced to sit under the team it replaces, never over it.
Proof
Same system, pointed at your world. Chief is tuned to how your trade actually works — here's what that looks like across a few of them.
Enquiries answered, quotes chased and site surveys booked — you win the job without ever leaving the tools. Chief runs the office while you run the site.
The maître d' who never leaves the phone — bookings held, tables moved, guests answered around the clock.
Front desk, rebooking and recalls — every patient answered, no diary left half-empty.
Reminders, recalls and reactivation — the chair stays full without the front-desk grind.
Scripts, "is it ready?" and safety questions triaged in seconds — so the counter queue keeps moving.
Bookings, rebooking and win-backs — the column filled while you're behind the chair.
Intake qualified, enquiries answered, matters routed — no lead left waiting on a callback.
Viewings booked, buyers matched, listings worked — the pipeline handled around the clock.
Courts filled, members won back and new joiners onboarded — the front desk that never clocks off.
Tee times, driving-range bays, rooms, functions and dining — every enquiry answered and booked in your club's name, around the clock.
Your entire database worked — scored, contacted and reactivated on autopilot.
Get started
No forms, no waiting. One conversation — Chief asks the right questions and comes back with a proper brief and a bespoke proposal. See exactly what it'd build for you.
Takes a few minutes · Founding-client pricing · No commitment